![]() Meta campaigned hard against the update, casting it as detrimental to small businesses. The change impacted Meta’s ability to gain revenue from targeted advertising. So we’re going to work through that.”īeyond user criticism and the FTC, some of Meta’s challenges stem from Apple’s iOS update released last year that forced apps to ask users before tracking their data across apps. we’ve learned a lot, then we come back with some sort of new idea or iteration. ![]() “But we definitely need to take a big step back and regroup. “I’m glad we took a risk - if we’re not failing every once in a while, we’re not thinking big enough or bold enough,” Instagram chief Adam Mosseri told Platformer in an interview. But the company decided not to follow through with the full screen change after pushback. ![]() Instagram also tested an update to look more like TikTok, with users seeing full screen photos and videos on the app. The changes have been met with criticism, including some prominent celebrities such as Kylie Jenner and Kim Kardashian who have a combined Instagram follower count of 692 million. Instagram is also putting more of an emphasis on video content, with its TikTok-like Reels feature, over photos. The company last month rolled out a home feed redesign that will include a “Home” tab with content driven by Facebook’s algorithm, and a separate “Feeds” tab that will allow users to see posts in chronological order from friends, groups and pages they follow. Meta is going to push more recommended content using the platforms’ algorithms, meaning users are more likely to see content the platform is recommending over posts from accounts they follow. Last month, Meta also kicked off its new “Are We There Yet” digital series with actress Keke Palmer interviewing metaverse creators and experts to explain the virtual reality world and its features.Īs Meta continues its long-term push on the metaverse and fends off the FTC’s suit, the company is making short-term changes to its existing apps to compete with rising competition - mainly from TikTok.įacebook and Instagram interfaces have been updated in recent weeks to operate more similarly in some ways to the popular video sharing app. The interview, in part, was conducted inside Meta’s Horizon Worlds, showcasing the virtual product for “Today” show viewers with a side-by-side screen of Melvin with the headset and Melvin’s avatar inside Horizon. ![]() Metaverse Vice President Vishal Shah showcased Horizon Worlds and the Oculus headset in an interview last week with the “Today” show’s Craig Melvin. And I think there’s still skepticism that they’re going to be successful,” Ives added. ![]() I think the name change is great from a PR perspective but it doesn’t change the challenges they face 100 percent. “They’re laying the groundwork for what should be a significant opportunity down the road, but in the near-term this is essentially a company based on Facebook. “I think there’s a lot of attention monetization strategy,” said Dan Ives, an analyst for Wedbush, about the metaverse focus. Zuckerberg first unveiled the company’s next phase focusing on virtual reality, as well as announcing that Facebook was rebranding under the metaverse-inspired parent company name Meta, in October, when the company was fresh off another round of increased scrutiny from regulators after a whistleblower leaked internal documents. The focus on the metaverse is part of a more long term initiative the company is continuing to invest in. The focus on AI is leading to more short-term changes, including updates to push recommended content on Instagram and Facebook. Zuckerberg told investors at the end of July the company is focused on riding two “major technological waves” - artificial intelligence (AI) and the metaverse. But the company is facing a battle on all fronts as it vies to maintain its status - working to convince consumers and investors to embrace CEO Mark Zuckerberg’s vision for the company’s future while confronting a Federal Trade Commission (FTC) intent on mitigating Meta’s market power, increasing competition from platforms such as TikTok, industry changes impeding ad revenue and the looming threat of a recession. ![]()
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